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The Groomers Guide To…

Flexible Slicker Brushes - How to pick the right brush for you.

The 'red' brush..

is a firm favourite for dematting and removing tough knots and tangles.

With hard bent wire bristles, this brush has been specifically designed to tackle coat catastrophes and help preserve the condition of your other brushes.

firm flexible slicker brush for dogs

This brush has identical pin pads to prolong its working life in professional salon conditions.  The pins are shaped to prevent scratching and damage to the skin.

The 'purple' brush..

is a perfect partner for deshedding and brushing out thick and coarse coats.

With staggered medium bent wire bristles, this brush has been purpose made to fast and effectively remove loose dead hair and undercoat.

medium flexible slicker brush for dogs

This brush has contrasting pin pads, with alternating rows of long and short bristles, specifically design to help penetrate thicker coats and tease out loose hair.

The 'green' brush..

is great for furnishings, finishing touches and fluff drying show coats.

With combination medium and soft bent wire bristles, this brush has been specially developed to provide gentle grooming with minimal hair removal.

pro flexible slicker brush for dogs

This brush has distinctly different pin pads, with medium and soft textured bristles, helping you work more efficiently and quickly adapt to changes in coat texture.

Used correctly, these brushes will dramatically reduce overall grooming times. A cyclical patting motion, with light to moderate pressure, works bests and reduces the risk of damaging or displacing the pin pads. Each brush has been ergonomically designed to provide comfort and control, helping avert repetitive strain injuries (RSI). To further ease and improve the brushing process, we highly recommend using them with a leave-in conditioning or detangling spray.

For more advice and expert tips, watch as Lakhi Thindal ICMG explains the range, highlighting their advantages and techniques for correct use. (courtesy of Groomers Gallery)

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EXPERT ADVICE:

Prevenative Maintenance Tips for Professional Pet Dryers

You’ve a busy day ahead and, just as you’re about to start work, disaster strikes – your most important piece of salon equipment suddenly goes on the blink. It’s a situation almost every groomer has faced at one time or another, delivering the daunting prospect of cancelled appointments, disgruntled customers and loss of earnings. Preparing for situations like this is never easy but, with regular maintenance, equipment downtime and costly repair bills can usually be avoided.

Although dryers come in lots of different shapes and sizes, multi-task ‘combination’ models remain extremely popular and, provide salons with a fast and efficient way of drying. Technically, these types of dryers are designed for more moderate work loads (averaging 5 dogs a day) but, are all too often expected to exceed this, as appointments numbers fluctuate over time. This can make it more difficult to know when your dryer needs attention, so it’s important to monitor its use to avoid sudden and unexpected breakdowns.

So, when’s the best time to get your dryer serviced?  If you’re grooming more than 1000 dogs a year (that’s 30 a week or 4 a day), then your dryer needs annual servicing to replace worn parts and clear any hair, dust and debris that can build up inside the appliance.  Service internals are generally measured by hours of operation, which can differ according to the manufacturer but, typically range between 500 and 1000 hours.

1. Air Filters

Which services will appeal to your customers?

Are designed to protect the internal working parts of your dryer from contamination. They should be cleaned on a regular basis, to remove any hair, dust and debris that has been collected. Forgetting to do this will restrict your dryers airflow, causing it to overheat and incurr damage.

Never operate your dryer without an air filter. Whilst this may seem like a good idea, increasing air flow, the upturn in performance will be relatively short lived as your dryer draws in contaminated.

2. Motor Brushes

Do a price list made and create an advertising poster

Are sticks of carbon-graphite material, essential for the motor to work. Think of them as energy cells, which slowly deplete when ever you switch on your dryer. Replacing motor brushes is essential and, dependent on the dryers workload and typical runtime, as mentioned above.

If the dryer is used beyond the limits of its motor, brush sparking can occur which will cause permanent damage. In some cases, motors have a stop motion mechanism in order to prevent this. Ask your retailer.

3. Heating Elements

Practise what you are going to say to your customers

You need to be confident when you’re encouraging customers to pay for a specialist coat treatment – so what you say and how you say it are very important.
Take the time to practise. Make sure you talk about the dog. “I think Barney would really benefit from . . .” is much better than “Would you like Barney to have . . .”. Practise recommending, say “I would . . .” your opinion matters!

Here we’ve involved the owner, pointed out that the dog needs something extra and then finished off by recommending a solution. Just asking “do you want to spend more money?” is unlike to work! 

EXPERT ADVICE - QUESTION AND ANSWER SESSION

How much money could I make?

Think through the types of customer you see most often. If you see alot of white breeds then a white coat treatment’s obviously a good idea. How about a specialist dematting service with a super conditioner? Make up a list of the key services you want to focus on. If you want some independent advice then please get in touch – we’re happy to talk you through the options.

Can I get existing customers to pay for something they used to get for free?

Think through the types of customer you see most often. If you see alot of white breeds then a white coat treatment’s obviously a good idea. How about a specialist dematting service with a super conditioner? Make up a list of the key services you want to focus on. If you want some independent advice then please get in touch – we’re happy to talk you through the options.

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DEMATTING: Could you be offering a super conditioning service?

Here’s a profitable idea - You could be charging more for specialist salon treatments with coat treatment shampoos

Step 1

Which services will appeal to your customers?

Think through the types of customer you see most often. If you see alot of white breeds then a white coat treatment’s obviously a good idea. How about a specialist dematting service with a super conditioner?
Make up a list of the key services you want to focus on. If you want some independent advice then please get in touch – we’re happy to talk you through the options.

Bringing dull white coats back to life is always a popular option in a busy salon – Showpride’s White Coat is an excellent choice as it’s kind to the dog but produces outstanding results.

Step 2

Do a price list made and create an advertising poster

Work out how you want to describe your new services. Are you going to call them “upgrades”, perhaps “boutique treatments” or “special treats”.
You need to show customers this is something special and a special extra they can choose on top of a normal groom. Now you can create a simple price list – make sure it’s easy for customers to find the treatment that’s ideal for their dog.

You can a full price list or produce a variety of leaflets for different breeds, coat types and ages. If you need help with the layouts and designs then check out this article on Groomers Gallery.

Step 3

Practise what you are going to say to your customers

You need to be confident when you’re encouraging customers to pay for a specialist coat treatment – so what you say and how you say it are very important.
Take the time to practise. Make sure you talk about the dog. “I think Barney would really benefit from . . .” is much better than “Would you like Barney to have . . .”. Practise recommending, say “I would . . .” your opinion matters!

Here we’ve involved the owner, pointed out that the dog needs something extra and then finished off by recommending a solution. Just asking “do you want to spend more money?” is unlike to work! 

EXPERT ADVICE - QUESTION AND ANSWER SESSION

How much money could I make?

Think through the types of customer you see most often. If you see alot of white breeds then a white coat treatment’s obviously a good idea. How about a specialist dematting service with a super conditioner? Make up a list of the key services you want to focus on. If you want some independent advice then please get in touch – we’re happy to talk you through the options.

Can I get existing customers to pay for something they used to get for free?

Think through the types of customer you see most often. If you see alot of white breeds then a white coat treatment’s obviously a good idea. How about a specialist dematting service with a super conditioner? Make up a list of the key services you want to focus on. If you want some independent advice then please get in touch – we’re happy to talk you through the options.